A day with The Coffee Collective

  • Talk, Cupping and Tasting workshop
    October 16, 2016
    12:00 pm - 4:00 pm

This is a rare opportunity to spend a day with one of the worlds most innovative coffee roasters: Denmark’s The Coffee Collective.

Their involvement and establishment of direct trade relationships with their coffee growers is an inspirational approach to the sustainability of the specialty coffee industry. Direct Trade is based on the notion that the better the quality you get, the better price you are able to pay, and the better quality you will have again the following year and so forth.

Ultimately, this model strive for a coffee farmer in Kenya to obtain the same status and living conditions as a wine grower in France.

The afternoon will include a light lunch and will unfold with:

  • A talk on Direct Trade and their experiences with it.
  • ‘Seed to Cup’: A run through of the whole process from seed to cup with a good opportunity for Q&A
  • Tasting workshop: where you will taste three different kinds of acids, sugars and bitterness in its raw form.
  • Cupping: A tasting of Coffee Collective coffees but also some examples of other coffees that will showcase the diversity on coffee.


About Samuli Marila

Samuli has worked on and off with coffee as a barista since 1997, but didn’t give it a real shot until 2007. It was then that he started at Copenhagen Roaster: roasting, packing and cupping. Prior to that he worked with the four founders and owners of The Coffee Collective from 2000-2005 at Estate Coffee.

In 2011 Samuli started at Kent Kaffe Laboratorium as headroaster and barista – a fun place with, at the time, Denmark’s most advanced brewbar.

The following year, 2012 he reunited with my former colleagues from Estate Coffee in The Coffee Collective, as bar manager in the cosy Jægersborggade coffeeshop – roasting the house espresso there and runing the bar. Since 2015 he is the event manager but also helps out packing and roasting whenever needed.

Samuli has been on coffee trips to Central America four times and won the Danish cup tasting twice, wonderful competition where all that’s needed is a spoon!

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